GROWPAD: YOUR INBOUND MARKETING PARTNERSCreating SEO & AI-driven Inbound Marketing Strategies For Tech & SaaS Companies
that attract, engage, and convert the right audience
“GrowPad’s team delivers on time, every time. Their proactive project management and constant support from Illya and Artem make them one of the best companies I’ve ever worked with.”
Taisiia Khlivna
Head of Marketing at IdeaSoft
Trusted to drive MRR for:
Today, we’re an inbound marketing agency.
Yet five years ago, when Oleksii Andrusenko left his CEO role at Livepage and registered the GrowPad domain, the future was uncertain.
Our story, though, began almost a decade earlier, with one simple question:
“Where can I learn SEO?”
2008 – 2012
2008
“Hi! Where can I learn SEO?” was Oleksii’s first post in a marketing forum. Not a pitch. Not a strategy. Just curiosity and a need to figure things out. That question led him to a freelance mentor.
2010
He landed a job at a garage-based startup in Dnipro, working under an Austrian founder selling Forex trading systems. That’s where he got his first real taste of SEO & inbound marketing, as well as learned English on the fly.
SEO conference, Kyiv, 2012
During that period, Oleksii was learning the ropes with the best possible attitude, digging into every SEO detail, testing on real projects, and building the foundation that would shape his approach for years.
2013 – 2015
SEMCamp with Devaka, SEO expert, Kyiv, 2013
He took a lower-paying role at a Ukrainian SEO agency, Livepage. Why? Because he wanted more cases, more pressure, more patterns to study.
2014
The agency began attracting tech clients, including IT outsourcing teams, SaaS startups, and product companies. And Oleksii? He’d found his niche.
2015
At Livepage, Oleksii and the team participated in public speaking about SEO for tech firms. They provided their service to the industry-standard level.
2018 – 2020
Outsource People Conference, Kyiv, 2018
Outsource People, Ukraine’s largest IT conference, invited Oleksii to speak and lead tracks, where he later moderated the IT Marketing Branch.
IT Biz School, Dnipro, 2019
He also mentored mid-level managers at Dnipro IT Biz School, sharing practical inbound strategy with the next wave of B2B tech leaders.
Google HQ, Dublin, 2019
Oleksii earned recognition and visited Google HQ in Dublin (2019) with the team and partners.
2020 – 2025
Over the next 6 years, he progressed from junior to SEO team lead and then to CEO
And somewhere along the way, a pattern became impossible to ignore:
SEO wasn’t broken. It was misused.
GrowPad founded, 2020
Too focused on tactics. Not enough on business growth. No one was asking, “Will this actually drive leads?”
So he started GrowPad.
GrowPad recognition, 2025
What started solo became a team. 20+ monthly clients. 30+ five-star reviews. Industry recognition followed. But more than that? Long-term partnerships built on one belief: niche focus wins.
I spent years trading time for money, never thinking I was allowed to lead. GrowPad was my way of choosing focus, value, and the belief that one niche done right beats five done halfway.
Oleksii AndrusenkoFounder of GrowPad
GrowPad team today: in numbers
20+
active SaaS & B2B tech clients our team serves monthly
10+
IT/SaaS inbound marketing experts on the team
32+
verified 5-star reviews from satisfied clients on Clutch
10+
years in growth-driven marketing for IT businesses
GrowPad team today: in people
- Founder
- Business Operations
- SEO Team
- Content
- Client Success
- HR
For us, he is:
What lights me up:
When clients come to us after trying other teams because they know it simply works better here.
My superpower:
Discipline and focus on the end result.
What my team says about me:
“Thanks for helping me figure this out.”
What keeps me going:
Seeing the team working like a well-oiled machine.
What motivates me:
Client criticism. It always gives me the energy to improve and move forward.
For us, he is:
What lights me up:
Working with the team, scaling results, building processes, and integrating those processes without adding friction. I love seeing a system work the way it should.
My superpower:
“Managerman.” I can find a solution in any situation.
What my team says about me:
“He is very attentive to details. Very.”
What keeps me going:
Meeting deadlines, a solid coffee, and a walk outside.
Recent win I’m proud of:
Streamlining ops, scaling projects, and getting positive feedback from clients.
For us, he is:
What lights me up:
Fix that actually gets implemented. When there’s a painful issue and I know exactly what to change, and then we see that growth. Nothing better than calling it, fixing it, and watching it rise.
My superpower:
I see the whole SEO picture and spot the bottlenecks others miss. And honestly? I’m like GrowPad’s internal ChatGPT. People come to me with all kinds of questions, and I always try to give a useful answer.
What my team says about me:
“He has no time to even reply, ‘Okay,’ because he’s already solving the next task.”
What keeps me going:
A little bonus time on a task, even if I already hit the deadline.
Recent win I’m proud of:
Kind words from clients and teammates. Hits every time.
For us, she is:
What lights me up:
When I get non-obvious, messy tasks that let me dig in, research, and learn something new, and find an answer that wasn’t obvious at first.
My superpower:
The ability to figure things out, even if I’m doing it for the first time. An ‘intuition’ for solutions that give clients revenue growth.
What my team says about me:
“The heart of the team. Always supportive. Although she’s often under tight deadlines, we’ve rarely seen her not in a good mood.”
What keeps me going:
A day with no meetings and no review backlog.
A moment I loved:
Getting strong feedback from a client. It always matters.
For us, she is:
What lights me up:
When a long-stuck page finally gets indexed or when a client sees their first growth curve and gets excited. I love crafting reports that show real, upward movement.
My superpower:
That’s up for debate. But back at my last job, they gave me a mug that said “True Detective.” I took it as a compliment.
What my team says about me:
“Inquisitive, detail-oriented, always ready to find solutions.”
What keeps me going:
When I see a page that was being rejected for weeks finally get indexed.
Recent win I’m proud of:
Positive feedback from clients and the team. When you get both – that’s the ultimate combo.
For us, she is:
What lights me up:
Technical audits. Finding weird bugs. Fixing them faster than expected.
My superpower:
Apparently, I say yes to everything.
What my team says about me:
“I’m the sunny one: I joke around, often panic about deadlines, yet come Monday, everything’s magically done.”
What keeps me going:
Breakfast, lunch, dinner. That’s the framework.
Recent highlight:
Honestly, I’m not high-maintenance. I don’t need much. For example, that little notification ‘ding’ on my phone when my salary comes through – that’s pure happiness for me.
For us, she is:
What lights me up:
Seeing how AI models “understand” our clients and helping them boost their visibility in LLMs. And when the first lead comes from that channel? I cheer like I own the business.
My superpower:
Having a complete picture/content plan in mind. Learning quickly, experimenting, and delivering results.
What my team says about me:
“Tell us more about the AI Overview and LLM.”
What keeps me going:
Clients’ successes. Time with daughter. Board games. Movies.
Recent win I’m proud of:
Clients got their first clients from AI (and continue to get them).
For us, he is:
What lights me up:
When our team nails a deadline and we can deliver everything we promised. That’s when I feel the momentum and want to do even more.
My superpower:
They call me the “bring-it-guy.” If it needs to get done, I’ll step in, even if it’s tricky. I won’t avoid the tough stuff.
What my team says about me:
“He dives into the hard tasks. Doesn’t flinch. Just gets it done.”
What keeps me going:
Knowing I can wrap up the week with everything checked off. Oh, and coffee.
Recent win I’m proud of:
Reading both positive and critical client feedback in our NPS. That feedback keeps me grounded.
For us, she is:
What lights me up:
Hiring someone great is a real rush for me. I love seeing new specialists thrive, hit results, and really become part of the team. One-to-one chats also inspire me; they’re a chance to support, encourage, and watch people grow.
My superpower:
Empathy. I genuinely feel for people. I can intuitively spot a strong specialist or someone who’ll simply be great to work with. That matters in hiring and in daily life here.
What my team says about me:
They’ve called me the heart of the team. Some say ‘GrowPad’s mom.’ Also known for sending voice messages (to everyone’s delight or annoyance 😄 ). And if there’s a task? I won’t wait; I’ll just call and sort it out.”
What keeps me going:
A walk outside, good coffee, an exciting chat with a candidate, or the feeling of closing a tough task quickly.
Recent win I’m proud of:
Recently hired two fantastic new people. It’s such a good feeling seeing the team welcome them and watching them find their place here.
GROWPAD VALUES10 qualities we believe in, and you can count on
1. Partnership, not outsourcing
We act as an extension of your team, challenge assumptions, and own outcomes from brief to backlog.
2. KPI-driven execution
Every strategy starts with the right KPIs. We track results, course-correct early, and focus on what moves the pipeline.
3. Deep SaaS and IT knowledge
Everyone on the team understands the product cycles, buying triggers, and industry nuances. That insight shapes every keyword, angle, and offer.
4. Proof over promises
Only battle-tested strategies make the roadmap. If we haven’t used it ourselves or seen it work for our existing clients, we don’t recommend it (but are ready to give it a shot).
5. Radical transparency
From strategy to reporting, everything is open. We’re transparent about what’s working, what’s not, and where we’re going next.
6. Built-in agility
Your roadmap may change. Your niche may evolve. We help you re-prioritize based on current strengths and build for the next stage of growth.
7. Ever-active
Our interest doesn’t fade over time. Even past month seven, we stay alert to KPI changes, flag missed opportunities, and keep pushing progress.
8. Time-savers
We analyze what’s already working, surface quick wins, and set up tracking. Take ownership of key SEO and content tasks so your team can focus on execution.
9. System-first
We document every question, action plan, and result. Each project has its own documentation. Even if your team changes or you switch contractors, the project keeps moving forward.
10. Always learning
Every month, we meet online to discuss best practices from around the world and implement them in our clients' projects. Not just talk about them - but be the first to actually do it for you.
SO, WHAT DO WE ACTUALLY DO?SEO alone isn’t enough anymore.
You know that. We know that.
That’s why, to help you stand out among thousands of SaaS and B2B IT companies with solid design, well-funded marketing teams, and a wall of case studies, we offer more than boosting your organic traffic:
Scale inbound leads you’re already getting
Build an inbound system from scratch
Supercharge your internal marketing team
Boost brand visibility and personal brand
Audit what’s holding your SEO back
Find your expert niche and scale it
OUR APPROACHGrowPad in 6 bullet points
1. Tight, strategic collaboration
No siloed task lists. We work in sync with your team - on calls, in shared docs, in async threads.
2. Proven in practice
We test on ourselves first, then roll it out to active client projects. You only get strategies that work.
3. Cross-functional, dedicated
You get SEO specialists, content marketers, and LLMO experts - not a rotating list of contractors.
4. Quarterly plan reviews
We don’t set-and-forget. We review, adapt, and plan next steps.
5. Always leveling up
We test new ideas, learn from client wins (and misses), and keep evolving together.
6. Real humans, not robots
Yes, we care deeply about your growth. And yes, we also share memes in Slack.
CONTACT USIf your traffic isn’t converting and your team’s stuck without direction, we should talk.
We guide your ideal clients to you by blending SEO, GEO, and LLMO, as well as content briefs and link building into a cohesive inbound marketing strategy.
Growpad Digital Growth S.L.B26742650
Avinguda Goleta, 3, local 7, despacho 4, Alicante, Spain, 03540
Tel: +34624126313