Half of B2B software buyers now start vendor research in ChatGPT or Perplexity before they open a browser tab, according to G2’s 2025 Buyer Behavior Report. For UK SaaS and tech startups, that shift has changed what “search visibility” actually means. Being on page one of Google no longer guarantees you appear on the shortlist...
Organic growth for SaaS startups in 2026 is harder to attribute and easier to fake than it was two years ago. Traffic dashboards still look clean while demo pipelines stall. AI Overviews intercept high-intent queries before a user clicks anything. ChatGPT and Perplexity answer software evaluation questions without ever surfacing your site. And the agency...
Your buyers are no longer Googling their way to vendors. A growing share of B2B software buyers open ChatGPT, Perplexity, or Google AI Overviews, type in a question about the category you sell, and get a list of recommended providers without clicking a single search result. If your brand isn’t cited in those answers, you...
Most SaaS founders realize they have a content problem around month 18: the blog has posts, the team is publishing, but organic traffic isn’t converting into demo requests. The issue is rarely volume, it’s strategy. Generic content attracts generic visitors. Content built around buyer intent, product positioning, and measurable pipeline contribution is a different discipline...
SaaS growth in 2026 happens in two layers: traditional Google search and AI-generated answers. Ranking on Google no longer captures the full buyer journey. A growing share of your ICP opens ChatGPT, Perplexity, or Google AI Overviews before visiting a single vendor website. If your organic agency is still optimizing exclusively for the first layer,...
Most SaaS companies discover their AI search problem the hard way: a buyer types “best [your category] software” into ChatGPT, and a competitor gets named. Not you. Traditional SEO keeps the blog traffic ticking, but it doesn’t determine who shows up in AI-generated answers, and that’s where an increasing share of B2B purchase journeys now...
Your B2B buyers no longer start their vendor research on Google. According to the G2 2025 Buyer Behavior Report, AI-native platforms like ChatGPT and Perplexity are now the most influential source for B2B vendor shortlists at 17.1%, ahead of traditional review sites at 15.1%. Gartner projects that conventional search engine volume will drop 25% by...
Finding the best SEO and Generative Engine Optimisation (GEO) agencies in Europe has become a genuinely harder decision in 2026 than it was two years ago. The problem is not a shortage of agencies. It is that the vast majority of European agencies claiming GEO capability have simply relabelled their existing SEO retainers. The work...
Based on GrowPad’s Global LLMO & Inbound Marketing Research — the most comprehensive benchmark for B2B tech & SaaS inbound marketing to date. The rules of inbound marketing changed in 2025 and most SaaS companies didn’t get the memo in time. Organic traffic dropped 15–30% across the board. Nearly half of IT & SaaS companies...
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