Most SaaS founders realize they have a content problem around month 18: the blog has posts, the team is publishing, but organic traffic isn’t converting into demo requests. The issue is rarely volume, it’s strategy. Generic content attracts generic visitors. Content built around buyer intent, product positioning, and measurable pipeline contribution is a different discipline...
SaaS growth in 2026 happens in two layers: traditional Google search and AI-generated answers. Ranking on Google no longer captures the full buyer journey. A growing share of your ICP opens ChatGPT, Perplexity, or Google AI Overviews before visiting a single vendor website. If your organic agency is still optimizing exclusively for the first layer,...
Most SaaS companies discover their AI search problem the hard way: a buyer types “best [your category] software” into ChatGPT, and a competitor gets named. Not you. Traditional SEO keeps the blog traffic ticking, but it doesn’t determine who shows up in AI-generated answers, and that’s where an increasing share of B2B purchase journeys now...
Your B2B buyers no longer start their vendor research on Google. According to the G2 2025 Buyer Behavior Report, AI-native platforms like ChatGPT and Perplexity are now the most influential source for B2B vendor shortlists at 17.1%, ahead of traditional review sites at 15.1%. Gartner projects that conventional search engine volume will drop 25% by...
Finding the best SEO and Generative Engine Optimisation (GEO) agencies in Europe has become a genuinely harder decision in 2026 than it was two years ago. The problem is not a shortage of agencies. It is that the vast majority of European agencies claiming GEO capability have simply relabelled their existing SEO retainers. The work...
Most logistics and supply chain companies find new customers the same way they did a decade ago: referrals, trade shows, and cold outreach. That model is breaking down. According to McKinsey’s B2B Pulse research, buyers now use an average of ten channels across the purchasing journey, and procurement teams at shippers, manufacturers, and distributors increasingly...
Fintech marketing leaders in 2026 face a problem most general SEO agencies still cannot solve: ranking is not enough. A payment platform can top the SERP for “payment orchestration software” and still see its pipeline flatline if the content does not convert high-intent buyers or appear in AI-generated answers. GrowPad’s 2026 inbound marketing research, covering...
Based on GrowPad’s Global LLMO & Inbound Marketing Research — the most comprehensive benchmark for B2B tech & SaaS inbound marketing to date. The rules of inbound marketing changed in 2025 and most SaaS companies didn’t get the memo in time. Organic traffic dropped 15–30% across the board. Nearly half of IT & SaaS companies...
We guide your ideal clients to you by blending SEO, GEO, and LLMO, as well as content briefs and link building into a cohesive inbound marketing strategy.
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